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Say What?! Foundation
Say What?! Foundation
The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin’s needs. This first-of-it’s-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration.
Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin color groups, or as we call them, Skin Kins! Our longwear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and hyperpigmentation.
6 Unique Formulas
Do you know your skin kin? We understand that different skin have different needs. So we created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.
Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
FIND YOUR UNDERTONE
Means "Cool" Undertones
Means "neutral" Undertones
Means "Warm" Undertones
I loved the formula. It's light weight, full coverage and gets better with time. My only thing is the find your shade option on the website. I chose the color it recommend and it was way to light!! Like 3 shades light.
I have sensitive, acne-prone skin and this foundation has not given me a single skin reaction/outbreak/blemish. You can build the application from light coverage to full coverage. The color match was perfect. My favorite part is it looks like skin! I prefer a natural look to my makeup, and this is the best I've ever seen a foundation achieve that look. I love this, and can't see myself using any other foundation again.
WOW! This foundation makes you look flawless. The shade range is incredible, and it lasts without touch ups! Definitely would recommend this product!
This is an extremely long wearing foundation that feels light as a feather. I love mixing it with Danessa Myrick’s Prism FX Hydrating Lotion for a little added glow. I love this foundation on it’s own too. It dries down pretty quickly when you use thin layers, so I often just dab it with my damp beauty blender under my eyes and go without concealer. The color match and coverage are AMAZING! And I get very little transfer onto my face mask. This bottle will last me a while too. Thrilled to discover a new favorite!
I’m notorious for selecting the wrong shade of foundation online and of course I picked a shade too warm for my complexion. Joan helped me pick out a shade and sent it to me ASAP at no additional expense and of course I love the foundation, it is every bit as good as the you tubers have said it is. I’m very happy with the quality and coverage of the product, not to mention the great customer service. Uoma has not seen the last of me!