black-pearl-t1c
black-pearl-t1n
black-pearl-t1w
black-pearl-t2n
black-pearl-t2c
black-pearl-t2w
bronze-venus-t1c
bronze-venus-t1n
bronze-venus-t1w
bronze-venus-t2c
bronze-venus-t2n
bronze-venus-t2w
bronze-venus-t3c
bronze-venus-t3n
bronze-venus-t3w
brown-sugar-t1c
brown-sugar-t1n
brown-sugar-t2c
brown-sugar-t2n
brown-sugar-t2w
brown-sugar-t1w
brown-sugar-t3c
brown-sugar-t3n
brown-sugar-t3w
brown-sugar-t4c
brown-sugar-t4n
brown-sugar-t4w
fair-lady-t1c
fair-lady-t1n
fair-lady-t1w
fair-lady-t2n
fair-lady-t2c
fair-lady-t2w
fair-lady-t3c
fair-lady-t3n
fair-lady-t3w
honey-honey-t1c
honey-honey-t1n
honey-honey-t1w
honey-honey-t2c
honey-honey-t2w
honey-honey-t2n
honey-honey-t3c
honey-honey-t3n
honey-honey-t3w
white-pearl-t1c
white-pearl-t1n
white-pearl-t1w
white-pearl-t2c
white-pearl-t2n
white-pearl-t2w
black-pearl-t2n
black-pearl-t2w
black-pearl-t1c
black-pearl-t1n
black-pearl-t1w
black-pearl-t2c
black-pearl-t1c
black-pearl-t1n
black-pearl-t1w
black-pearl-t2c
black-pearl-t2n
black-pearl-t2w
black-pearl-t1c
black-pearl-t1n
black-pearl-t1w
black-pearl-t2c
black-pearl-t2n
black-pearl-t2w
bronze-venus-t3w
bronze-venus-t1n
bronze-venus-t2c
bronze-venus-t1c
bronze-venus-t2n
bronze-venus-t1w
bronze-venus-t3c
bronze-venus-t2w
bronze-venus-t3n
bronze-venus-t1c
bronze-venus-t1n
bronze-venus-t1w
bronze-venus-t2c
bronze-venus-t2n
bronze-venus-t3c
bronze-venus-t2w
bronze-venus-t3n
bronze-venus-t3w
bronze-venus-t1c
bronze-venus-t1n
bronze-venus-t1w
bronze-venus-t2c
bronze-venus-t2n
bronze-venus-t2w
bronze-venus-t3c
bronze-venus-t3n
bronze-venus-t3w
brown-sugar-t1n
brown-sugar-t4w
brown-sugar-t1c
brown-sugar-t3c
brown-sugar-t2c
brown-sugar-t3n
brown-sugar-t3w
brown-sugar-t4c
brown-sugar-t2w
brown-sugar-t2n
brown-sugar-t1c
brown-sugar-t2c
brown-sugar-t1n
brown-sugar-t2n
brown-sugar-t2w
brown-sugar-t1w
brown-sugar-t3c
brown-sugar-t3n
brown-sugar-t3w
brown-sugar-t4c
brown-sugar-t4n
brown-sugar-t4w
brown-sugar-t1c
brown-sugar-t1n
brown-sugar-t2c
brown-sugar-t2n
brown-sugar-t2w
brown-sugar-t1w
brown-sugar-t3c
brown-sugar-t3n
brown-sugar-t3w
brown-sugar-t4c
brown-sugar-t4n
brown-sugar-t4w
fair-lady-t1c
fair-lady-t1n
fair-lady-t3w
fair-lady-t2w
fair-lady-t3n
fair-lady-t2w
fair-lady-t3c
fair-lady-t2n
fair-lady-t2c
fair-lady-t1w
fair-lady-t1c
fair-lady-t1w
fair-lady-t1n
fair-lady-t2c
fair-lady-t2w
fair-lady-t2n
fair-lady-t3c
fair-lady-t3n
fair-lady-t3w
fair-lady-t1c
fair-lady-t1n
fair-lady-t1w
fair-lady-t2c
fair-lady-t2n
fair-lady-t2w
fair-lady-t3c
fair-lady-t3n
fair-lady-t3w
honey-honey-t2n
honey-honey-t1w
honey-honey-t1n
honey-honey-t2c
honey-honey-t2w
honey-honey-t1c
honey-honey-t3c
honey-honey-t3n
honey-honey-t3w
honey-honey-t1c
honey-honey-t1n
honey-honey-t1w
honey-honey-t2c
honey-honey-t2n
honey-honey-t2w
honey-honey-t3c
honey-honey-t3n
honey-honey-t3w
honey-honey-t1c
honey-honey-t1n
honey-honey-t1w
honey-honey-t2c
honey-honey-t2n
honey-honey-t2w
honey-honey-t3c
honey-honey-t3n
honey-honey-t3w
white-pearl-t1c
white-pearl-t2w
white-pearl-t2c
white-pearl-t1n
white-pearl-t2n
white-pearl-t1c
white-pearl-t1n
white-pearl-t1w
white-pearl-t2c
white-pearl-t2n
white-pearl-t2w
white-pearl-t1c
white-pearl-t1n
white-pearl-t1w
white-pearl-t2c
white-pearl-t2n
white-pearl-t2w
global

Say What?! Foundation

14
$39.00 USD

Shade:

Black Pearl - T2W
Black Pearl - T2N
Black Pearl - T2C
Black Pearl - T1W
Black Pearl - T1N
Black Pearl - T1C
Brown Sugar - T4W
Brown Sugar - T4N
Brown Sugar - T4C
Brown Sugar - T3W
Brown Sugar - T3N
Brown Sugar - T3C
Brown Sugar - T2W
Brown Sugar - T2N
Brown Sugar - T2C
Brown Sugar - T1W
Brown Sugar - T1N
Brown Sugar - T1C
Bronze Venus - T3W
Bronze Venus - T3N
Bronze Venus - T3C
Bronze Venus - T2W
Bronze Venus - T2N
Bronze Venus - T2C
Bronze Venus - T1W
Bronze Venus - T1N
Bronze Venus - T1C
Honey Honey - T3W
Honey Honey - T3N
Honey Honey - T3C
Honey Honey - T2W
Honey Honey - T2N
Honey Honey - T2C
Honey Honey - T1W
Honey Honey - T1N
Honey Honey - T1C
Fair Lady - T3W
Fair Lady - T3N
Fair Lady - T3C
Fair Lady - T2W
Fair Lady - T2N
Fair Lady - T2C
Fair Lady - T1W
Fair Lady - T1N
Fair Lady - T1C
White Pearl - T2W
White Pearl - T2N
White Pearl - T2C
White Pearl - T1W
White Pearl - T1N
White Pearl - T1C

This is the most radical foundation ever made! Yes, you heard that right. Foundation just got personal!

This next generation formulation is infused with skincare benefits, available in 6 custom formulas to cater to the unique needs of different skin color groups or as we call it, Skin Kins! Available READ MORE

This is the most radical foundation ever made! Yes, you heard that right. Foundation just got personal!

This next generation formulation is infused with skincare benefits, available in 6 custom formulas to cater to the unique needs of different skin color groups or as we call it, Skin Kins! Available in 51 shades, this weightless, long lasting, adjustable coverage, vibrant matte yet hydrating formula is infused with biomimicry pigments that thinks like your skin to give that flawless finish and blurred effect. The blurring technology minimizes the look of pores, softens fines lines and leaves you with a flawless base. Complexion perfection is finally here.

Details

Benefits

  • Weightless
  • Adjustable coverage
  • Long-lasting
  • Vibrant matte finish, with blurring effects
  • Hydrating
  • Biomimicry Pigments mimics the skin for a flawless finish
  • Formulated without parabens, talc or D5
  • Vegan
  • Cruelty Free

HOW-TOS

What’s your skin kin? Find your perfect foundation 6 unique formulas – We understand that different skin have different needs. So we created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.

TIPS & TRICKS

Once you have found your skin kin, you need to choose your undertone C = Cool, N = Neutral, W = Warm. From this, you can find the perfect shade for your complexion. The shades go deeper as the numbers go up.

UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA UOMA

REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS REVIEWS

Customer Reviews

4.2 Based on 14 Reviews
5 ★
64% 
9
4 ★
14% 
2
3 ★
7% 
1
2 ★
7% 
1
1 ★
7% 
1
Write a Review

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Your input is very much appreciated. Share it with your friends so they can enjoy it too!

JR
07/11/2019
Jazmin R.
United States United States

Shade match is excellent

I liked the shade match. I love that it is matte too. However, it is really tricky to find the right primer to pair it with. Some days it stays on all day, others I’ll have some patchiness in the afternoon. But on a good day, the foundation is excellent. I’d recommend it.

LO
07/11/2019
Laura O.
Ireland Ireland

Holy moly

First and foremost, this shade has matched my skin perfectly - its actually scary how good it is. Beautiful formula and very good coverage. I'm so pleased I purchased it. Id love if I could be updated on distribution from the European Union by Uoma Beauty as customs charges crippled me getting this shipped from US to Ireland. I highly recommend this foundation. Its stunning!

KS
07/01/2019
Kara S.
Canada Canada

Love this foundation

I really like this foundation a lot , I like that it’s matte but not too drying. During the summer I definitely do find my oils come out and it ends up being dewier throughout the day. I don’t mind this because I like a dewy finish but if you want it to be matte all day definitely powder it down. My only complaint is that the neutral shade goes more orange on me, it’s not a true neutral in my opinion but other than that I’m a big fan. It has great coverage without looking cakey whatsoever !

TA
06/24/2019
Tara A.
Australia

FairLady shade N2 Say What Foundation

I managed to order my perfect shade, which was **** a nice surprise. It applies beautifully, dries down to the perfect amount of matte, controls oils pretty well and is very long wearing. The one issue I’ve found with this foundation is that it will crease really bad on my skin, (33yrs old with fine lines and a few light wrinkles) if I wear it as full coverage. I can only wear it as light/medium coverage, it will still crease a little bit, but nothing to worry about. I really do like this foundation, I tend to not wear full coverage often anyway so I’m happy to wear it a little sheerer.

TH
06/19/2019
Trisha H.
United States United States

Wonderful

Love it! Smooth and just flawless. Bought this because of a YouTube review from Nadi. Glad I did!

KM
06/19/2019
Kayleena M.
United States United States

It's all that and a than some!

This foundation is amazing! Long lasting and looks like real skin. I reached out to customer support for help on which shade I should use and they helped match me.

TS
06/19/2019
Tina S.
Canada

Love this foundation

Absolutely loved this. Your online matching was easy to use and matched me to the prefect shade. Definitely another purchase in the near future

A UOMA Beauty Customer
HB
06/18/2019
Holly B.
United States United States

Lovvvvveeeee

This is such a good color match for me. I’m extremely pale with a ton of redness, combo skin (mostly dry) and this sets beautifully on my face! It gets a bit dewy as the day goes on but in the most delicate way. I don’t love a lot of foundations but I definitely love this one