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Say What?! Foundation
The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin’s needs. This first-of-it’s-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration.
Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin color groups, or as we call them, Skin Kins! Our longwear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and dark spots.
6 Unique Formulas
Do you know your skin kin? We understand that different skin have different needs. So we created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.
Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
FIND YOUR UNDERTONE
Means "Cool" Undertones
Means "neutral" Undertones
Means "Warm" Undertones
Great color but drying on skin
I realllly wanted to love this foundation but it doesn’t look the best on dry skin. I was also able to look past the fact that its silicone based which can clog pores long term because it’s getting such good reviews. I didn’t think the coverage was super great either and it clung to my dry patches on my skin. I’m also sensitive to titanium dioxide and which is in the product :( maybe come Spring time I can revisit this foundation when my skin isn’t as dry. All in all I was disappointed
Nice formula, just wrong shade
I’ve tried so many foundations. This one is and always will be my favorite. The color they helped me get was perfect. Once I put the foundation in it looks like my skin is porcelain!
My new foundation
Love the coverage and the moisture. Easy to apply, gives all day wear.
Happy to wear this foundation
Foundation is thinner than I expected, but coverage is good. The product blends easily and diminishes the look of pores and lines. I love the color selection and the amount of product in the bottle. The pump works as it should. I've heard good things from beauty influencers and glad I took thier advice.