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Say What?! Foundation

303 reviews
Selected:  Honey Honey - T3W
Black Pearl - T2W
Black Pearl - T2N
Black Pearl - T2C
Black Pearl - T1W
Black Pearl - T1N
Black Pearl - T1C
Brown Sugar - T4W
Brown Sugar - T4N
Brown Sugar - T4C
Brown Sugar - T3W
Brown Sugar - T3N
Brown Sugar - T3C
Brown Sugar - T2W
Brown Sugar - T2N
Brown Sugar - T2C
Brown Sugar - T1W
Brown Sugar - T1N
Brown Sugar - T1C
Bronze Venus - T3W
Bronze Venus - T3N
Bronze Venus - T3C
Bronze Venus - T2W
Bronze Venus - T2N
Bronze Venus - T2C
Bronze Venus - T1W
Bronze Venus - T1N
Bronze Venus - T1C
Honey Honey - T3W
Honey Honey - T3N
Honey Honey - T3C
Honey Honey - T2W
Honey Honey - T2N
Honey Honey - T2C
Honey Honey - T1W
Honey Honey - T1N
Honey Honey - T1C
Fair Lady - T3W
Fair Lady - T3N
Fair Lady - T3C
Fair Lady - T2W
Fair Lady - T2N
Fair Lady - T2C
Fair Lady - T1W
Fair Lady - T1N
Fair Lady - T1C
White Pearl - T2W
White Pearl - T2N
White Pearl - T2C
White Pearl - T1W
White Pearl - T1N
White Pearl - T1C

51 shades available Find your shade

Match My Makeup Match My Makeup Match My Makeup

Description

The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin’s needs. This first-of-it’s-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration.

Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin color groups, or as we call them, Skin Kins! Our longwear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and dark spots.

6 Unique Formulas

Do you know your skin kin? We understand that different skin have different needs. So we created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.

Dark Brown Skin

Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.

Brown Skin
Rich Tan Skin
Olive Skin
Fair Skin
Very Fair Skin
Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Brown Sugar (Brown Skin) Specifically formulated for Brown skin (Melanin Rich skin). The most common skin concern is hyperpigmentation and most common skin type is oily/combination skin. The Brown Sugar formulation is created with Woolly Thistle extract which is known to reduces skin inflammation, minimize pores and reduce sebum production. It also is known to control and regulate pigmentation related genes. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Bronze Venus (Rich Tan Skin) Specifically formulated for Rich Tan skin. The most common skin concern is mild hyper pigmentation and most common skin type is oily/combination skin. The Bronze Venus formulation is created with white tea extract which is known to protect the skin, reduce inflammation in the skin and detoxify the skin. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Honey Honey (Olive Skin) Specifically formulated for Olive skin. The most common concern with this skin is premature aging and the most common skin type is combination/oily skin. The Honey Honey formulation is created with rose hybrid extract which is known to repair the skin by contributing to elastin induction. It also protects the skin from inflammation, reduces sebum production and protects against free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Fair Lady (Fair Skin) Specifically formulated for Fair skin. The most common concern with this skin type is premature aging and most common skin type is dry/combination skin. The Fair Lady formulation is created with Aglianico grape extract which is known to induce hyaluronic acid synthesis, stimulate collagen production and improve cell detoxification. Berry extract ensures hydration to ensure your skin is as flawless as it looks.
White Pearl (Very Fair Skin) Specifically formulated for Very Fair skin. The most common concern with this skin type is hypersensitivity and redness. The White Pearl formulation is created with microalgae extracts from the thermal waters of Ischia, considered the European capital of wellbeing. This extract is known to relive sensitive skin, help reduce inflammation, minimize the skin's response to stress and promote a natural regeneration. Berry extract delivers hydration to ensure your skin is as flawless as it looks.

FIND YOUR UNDERTONE

C

Means "Cool" Undertones

N

Means "neutral" Undertones

W

Means "Warm" Undertones

TAG YOUR PHOTOS AT @UOMABEAUTY TO BE FEATURED

#UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE

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Customer Reviews
4.8 Based on 303 Reviews
5 ★
84% 
256
4 ★
12% 
36
3 ★
2% 
6
2 ★
1% 
2
1 ★
1% 
3
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Filter Reviews:
E
11/29/2021
Elizabeth
United States United States

Gem

I love this foundation. It has a very natural finish and I only have to use 1 pump for full coverage. I have ordered about 5 times now and I've never found a better foundation. I haven't tried any other products to give a review on anything else.

SC
11/24/2021
Sierra C.
United States United States

Best foundation

Bomb! Looks like your skin but better. Very buildable.

GP
11/24/2021
Gina P.
United States United States

Smooth Application

This foundation is very liquid-y but applied super easy and beautiful. It dries down however very matte. If you are on the normal to oily side and want a porcelain smooth finish - even want to skip powder this is for you. For Normal or normal/dry skin types this is likely not for you. I found for me being normal it dried down a bit too much to be the best finish for me who prefers a natural skin like finish.

CH
11/24/2021
Christa H.
United States United States

Waste of money

This foundation did nothing positive for my skin. It accentuates enlarged pares and the finish is dry and cakey.

NI
11/20/2021
Neufeld I.
Canada Canada

Terrible formula!

First off I have dry to normal skin just so you know what kind of skin type were working with. I wanted so bad to like this foundation,I heard so many good things about it but I just can't ,I hate it! The color match was amazing as well as the coverage but the formula! Within minutes it sinks into all your fine lines,before you even have a chance to set it with powder and After you've worn it for about an hour it looks so cakey it's embarrassing, not to mention how badly it transfers like you can't even touch your face without it getting patchy and coming right off your skin .Even my husband asked what kind of foundation I was wearing becouse it made me look 60 years old. I've tried every trick in the book diffent primers,diffrent forms of application, setting powders amd what not in hopes I'll fall in love with becouse like I So I wanted so badly to like it but sadly it wasn't worth the money for me it looks terrible ! I have walmart foundation that's 10x better than this one.Plus It's defintly not matte as it claims it's very dewy and sticky to the touch even after setting with powder and setting spray. It lasts maximum 1 hour after that it just looks like a hot mess. I have never been more embarrassed than I was wearing this out in public ,thank God there's mask mandates everywhere so I could hide it a bit more.


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