Say What?! Foundation

51 reviews
$39.00
black-pearl-t1c
black-pearl-t1n
black-pearl-t1w
black-pearl-t2c
black-pearl-t2n
black-pearl-t2w
bronze-venus-t1c
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brown-sugar-t4w
fair-lady-t1c
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white-pearl-t1c
white-pearl-t1n
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white-pearl-t2c
white-pearl-t2n
white-pearl-t2w
black-pearl-t1c
black-pearl-t1n
black-pearl-t1w
black-pearl-t2c
black-pearl-t2n
black-pearl-t2w
bronze-venus-t1c
bronze-venus-t1n
bronze-venus-t2c
bronze-venus-t1w
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bronze-venus-t3c
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brown-sugar-t1c
brown-sugar-t1n
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brown-sugar-t4n
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fair-lady-t2c
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bronze-venus-t3c
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black-pearl-t1n
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Say What?! Foundation

51 reviews
$39.00
Black Pearl - T2W
Black Pearl - T2N
Black Pearl - T2C
Black Pearl - T1W
Black Pearl - T1N
Black Pearl - T1C
Brown Sugar - T4W
Brown Sugar - T4N
Brown Sugar - T4C
Brown Sugar - T3W
Brown Sugar - T3N
Brown Sugar - T3C
Brown Sugar - T2W
Brown Sugar - T2N
Brown Sugar - T2C
Brown Sugar - T1W
Brown Sugar - T1N
Brown Sugar - T1C
Bronze Venus - T3W
Bronze Venus - T3N
Bronze Venus - T3C
Bronze Venus - T2W
Bronze Venus - T2N
Bronze Venus - T2C
Bronze Venus - T1W
Bronze Venus - T1N
Bronze Venus - T1C
Honey Honey - T3W
Honey Honey - T3N
Honey Honey - T3C
Honey Honey - T2W
Honey Honey - T2N
Honey Honey - T2C
Honey Honey - T1W
Honey Honey - T1N
Honey Honey - T1C
Fair Lady - T3W
Fair Lady - T3N
Fair Lady - T3C
Fair Lady - T2W
Fair Lady - T2N
Fair Lady - T2C
Fair Lady - T1W
Fair Lady - T1N
Fair Lady - T1C
White Pearl - T2W
White Pearl - T2N
White Pearl - T2C
White Pearl - T1W
White Pearl - T1N
White Pearl - T1C

Description

This is the most radical foundation ever made! Yes, you heard that right. Foundation just got personal!

This next generation formulation is infused with skincare benefits, available in 6 custom formulas to cater to the unique needs of different skin color groups or as we call it, Skin Kins! Available in 51 shades, this weightless, long lasting, adjustable coverage, vibrant matte yet hydrating formula is infused with biomimicry pigments that thinks like your skin to give that flawless finish and blurred effect. The blurring technology minimizes the look of pores, softens fines lines and leaves you with a flawless base. Complexion perfection is finally here.

6 Unique Formulas

Do you know your skin kin? We understand that different skin have different needs. So we created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.

Dark Brown Skin

Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.

Brown Skin
Rich Tan Skin
Olive Skin
Fair Skin
Very Fair Skin
Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Brown Sugar (Brown Skin) Specifically formulated for Brown skin (Melanin Rich skin). The most common skin concern is hyperpigmentation and most common skin type is oily/combination skin. The Brown Sugar formulation is created with Woolly Thistle extract which is known to reduces skin inflammation, minimize pores and reduce sebum production. It also is known to control and regulate pigmentation related genes. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Bronze Venus (Rich Tan Skin) Specifically formulated for Rich Tan skin. The most common skin concern is mild hyper pigmentation and most common skin type is oily/combination skin. The Bronze Venus formulation is created with white tea extract which is known to protect the skin, reduce inflammation in the skin and detoxify the skin. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Honey Honey (Olive Skin) Specifically formulated for Olive skin. The most common concern with this skin is premature aging and the most common skin type is combination/oily skin. The Honey Honey formulation is created with rose hybrid extract which is known to repair the skin by contributing to elastin induction. It also protects the skin from inflammation, reduces sebum production and protects against free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Fair Lady (Fair Skin) Specifically formulated for Fair skin. The most common concern with this skin type is premature aging and most common skin type is dry/combination skin. The Fair Lady formulation is created with Aglianico grape extract which is known to induce hyaluronic acid synthesis, stimulate collagen production and improve cell detoxification. Berry extract ensures hydration to ensure your skin is as flawless as it looks.
White Pearl (Very Fair Skin) Specifically formulated for Very Fair skin. The most common concern with this skin type is hypersensitivity and redness. The White Pearl formulation is created with microalgae extracts from the thermal waters of Ischia, considered the European capital of wellbeing. This extract is known to relive sensitive skin, help reduce inflammation, minimize the skin's response to stress and promote a natural regeneration. Berry extract delivers hydration to ensure your skin is as flawless as it looks.

FIND YOUR UNDERTONE

C

Means "Cool" Undertones

N

Means "neutral" Undertones

W

Means "Warm" Undertones

TAG YOUR PHOTOS AT @UOMABEAUTY TO BE FEATURED

#UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE

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Customer Reviews
4.6 Based on 51 Reviews
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Filter Reviews:
EM
03/26/2020
Emily M.
United States United States
Game changer

I’m fair lady T1C and this foundation is a perfect match I am blown away. I initially overestimated my skin tone and got T3N which was far too dark but I’m keeping it for summer/contour because I’m that confident this is going to be a makeup staple. For reference to anyone trying to find their shade I’m like 200-210 in fenty. This is medium-light Coverage foundation in my opinion. Which is fine for me cause once you get concealer and the powder on my skin still look like....skin. I have dryyyyyy skin and this is hydrating without being tacky. Uoma is the future the entire concept of skin kin is brilliant can’t wait to see what else they do

SD
03/19/2020
Sonia D.
United States United States
Stunning!

This is such a beautiful, natural looking foundation. It came out much thinner than what I had thought, but it’s packed with pigment. It’s literally a filter in a bottle. The finish is skin like yet glowing. Gorgeous. I wish I had tried this sooner! I feel like emptying out my foundation drawer and just using this.

L
03/16/2020
Lorna
United States United States
Too orange

The texture is perfect but the color match was on the orange side for me, no happy! But I do love the products.

M
02/01/2020
Mallory
United States United States
My New Holy Grail Foundation

I wish I tried this foundation sooner. I have oily, acne-prone skin and this foundation is perfect for my skin type. I’ve been wearing it almost daily for 2-3 weeks now. Somehow I managed to pick the perfect shade for me. It’s the best matching foundation I’ve tried so far. It has pretty good coverage, which I need since I also suffer from dark brown hyperpigmentation marks. It has a soft matte finish, which I prefer. The only thing I wish is that it lasted a bit longer. I have very oily skin, so I know foundations will never last all day on me no matter what. If you don’t have super oily skin like I do, I don’t think this will be an issue for you. Overall, I’m obsessed, I will be repurchasing, and I feel great in this foundation.

AH
01/15/2020
Audra H.
United States United States
Beautiful finish

At first, I wasn't sure...as a person with an oily t-zone, I wasn't excited by the prospect of being dewy... especially because almost all my life, that wasn't a thing. I absolutely live for this foundation! My skin looks luminous and healthy, and the red undertones compliment my skin very well. I was also surprised by how much I enjoy lighter coverage(I'm typically a full coverage diva).If it gets a little too dewy, I just dab my face with my sponge and I'm good to go. It really is my skin but better.


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