For over 5 years, UOMA Beauty has been more than just a brand; we are a community-driven movement that embraces the power, culture, and individuality within all of us. Pronounced ‘uh-mah’—meaning beautiful—our definition of beauty goes beyond skin tones —it's about championing individuality, self-expression, elevating voices, and creating a space where everyone belongs.
Our mission is to create a space by our community, for our community where everyone feels valued and represented.UOMA Beauty is a celebration of our collective power—because beauty is not just seen, it’s felt.
WHAT WE STAND FOR
Honoring our legacy
We carry forward our legacy of celebrating beauty enthusiasts who have supported and shaped our journey.
Empowering Self Expression
We believe that beauty starts the moment you decide to be yourself.
Colorful Living
We see makeup as a powerful art form. We believe makeup can empower you to be the artist of your own life, unapologetically expressing who you are.
Beauty For All
We celebrate our community’s resilience, creativity and beauty. Every person deserves to walk into the Beauty Hall and feel inspired and included.
Commitment to Sustainability & Innovation
Beyond high-performance formulas that meet the unique needs of melanin-rich skin, we’re committed to a sustainable, ethical future with minimal environmental impact.