Say What?! Foundation

221 reviews
$39.00
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Say What?! Foundation

221 reviews
$39.00
Black Pearl - T2W
Black Pearl - T2N
Black Pearl - T2C
Black Pearl - T1W
Black Pearl - T1N
Black Pearl - T1C
Brown Sugar - T4W
Brown Sugar - T4N
Brown Sugar - T4C
Brown Sugar - T3W
Brown Sugar - T3N
Brown Sugar - T3C
Brown Sugar - T2W
Brown Sugar - T2N
Brown Sugar - T2C
Brown Sugar - T1W
Brown Sugar - T1N
Brown Sugar - T1C
Bronze Venus - T3W
Bronze Venus - T3N
Bronze Venus - T3C
Bronze Venus - T2W
Bronze Venus - T2N
Bronze Venus - T2C
Bronze Venus - T1W
Bronze Venus - T1N
Bronze Venus - T1C
Honey Honey - T3W
Honey Honey - T3N
Honey Honey - T3C
Honey Honey - T2W
Honey Honey - T2N
Honey Honey - T2C
Honey Honey - T1W
Honey Honey - T1N
Honey Honey - T1C
Fair Lady - T3W
Fair Lady - T3N
Fair Lady - T3C
Fair Lady - T2W
Fair Lady - T2N
Fair Lady - T2C
Fair Lady - T1W
Fair Lady - T1N
Fair Lady - T1C
White Pearl - T2W
White Pearl - T2N
White Pearl - T2C
White Pearl - T1W
White Pearl - T1N
White Pearl - T1C

Description

The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin’s needs. This first-of-it’s-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration.


Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin color groups, or as we call them, Skin Kins! Our longwear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and hyperpigmentation.

6 Unique Formulas

Do you know your skin kin? We understand that different skin have different needs. So we created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.

Dark Brown Skin

Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.

Brown Skin
Rich Tan Skin
Olive Skin
Fair Skin
Very Fair Skin
Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Brown Sugar (Brown Skin) Specifically formulated for Brown skin (Melanin Rich skin). The most common skin concern is hyperpigmentation and most common skin type is oily/combination skin. The Brown Sugar formulation is created with Woolly Thistle extract which is known to reduces skin inflammation, minimize pores and reduce sebum production. It also is known to control and regulate pigmentation related genes. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Bronze Venus (Rich Tan Skin) Specifically formulated for Rich Tan skin. The most common skin concern is mild hyper pigmentation and most common skin type is oily/combination skin. The Bronze Venus formulation is created with white tea extract which is known to protect the skin, reduce inflammation in the skin and detoxify the skin. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Honey Honey (Olive Skin) Specifically formulated for Olive skin. The most common concern with this skin is premature aging and the most common skin type is combination/oily skin. The Honey Honey formulation is created with rose hybrid extract which is known to repair the skin by contributing to elastin induction. It also protects the skin from inflammation, reduces sebum production and protects against free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Fair Lady (Fair Skin) Specifically formulated for Fair skin. The most common concern with this skin type is premature aging and most common skin type is dry/combination skin. The Fair Lady formulation is created with Aglianico grape extract which is known to induce hyaluronic acid synthesis, stimulate collagen production and improve cell detoxification. Berry extract ensures hydration to ensure your skin is as flawless as it looks.
White Pearl (Very Fair Skin) Specifically formulated for Very Fair skin. The most common concern with this skin type is hypersensitivity and redness. The White Pearl formulation is created with microalgae extracts from the thermal waters of Ischia, considered the European capital of wellbeing. This extract is known to relive sensitive skin, help reduce inflammation, minimize the skin's response to stress and promote a natural regeneration. Berry extract delivers hydration to ensure your skin is as flawless as it looks.

FIND YOUR UNDERTONE

C

Means "Cool" Undertones

N

Means "neutral" Undertones

W

Means "Warm" Undertones

TAG YOUR PHOTOS AT @UOMABEAUTY TO BE FEATURED

#UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE

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Customer Reviews
4.8 Based on 221 Reviews
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Filter Reviews:
NS
12/03/2020
Nadia S.
Canada Canada
Multipurpose foundation

Such a beautiful and multipurpose foundation. I can sheer this out or get full coverage and it looks incredible on my skin!

KC
11/24/2020
Kathleen C.
United States United States
Love this foundation!

I just got this foundation in the mail yesterday and I absolutely love it!! It's so light but gives good coverage AND it doesn't dry out my skin like most foundations. And I was able to choose a color that is a good match with the shade finder.

L
11/06/2020
Lori
United States United States
Perfect color match...but runny consistency

I love that this foundation is so hydrating and matches my skin perfectly. The consistency is super watery tho. It transfers easily. If this foundation was thicker layering wouldn’t be necessary. And it would be easier to apply. Overall, I love having a foundation that matches my skin tone. If they fix the consistency, I may be swayed to give up MAC.

N
11/02/2020
Nate
United States United States
Best Foundation for WOC

I have found my foundation- there are not a lot of foundations that have my skin tone, but this one fits just right without making me look like I have a mask on.

M
10/25/2020
Megan
United States United States
The best foundation!

Wow, what can I say about this foundation? It is perfect! Light weight yet covers everything, long lasting, and even smells good. I have very fair skin and am prone to redness and sensitivity, this stuff is perfect for me. Highly recommend.


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