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Say What?! Foundation
The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin’s needs. This first-of-it’s-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration.
Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin color groups, or as we call them, Skin Kins! Our longwear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and dark spots.
6 Unique Formulas
Do you know your skin kin? We understand that different skin have different needs. So we created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.
Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
FIND YOUR UNDERTONE
Means "Cool" Undertones
Means "neutral" Undertones
Means "Warm" Undertones
I loved the perfect match with my skin tone and the flawless coverage! The online quiz made it simple to pick out the perfect foundation! Thanks Uoma! Lupe Dickinson
This is my third bottle of the Say What Foundation. I love how the shade is a perfect match for my skin and that the formula melts in with my skin. It holds up all day, even during recess and afternoon duty in Texas. It’s the best performing foundation I’ve had in a long time.
I am not the biggest fan of the finish of this foundation. It is definitely a matte foundation. I have oily skin, but I still like a dewy finish. To fix this, I started mixing the foundation with a wet and wild beauty oil and I LOVE it. The coverage of this foundation is really good too. I would definitely recommend it. I just wanted to support a black owned business. As a black person, I was mad at myself for not having a lot of black owned beauty products in my collection and this is a wonderful addition. I also bought the uoma beauty contour and highlight stick which I really have been enjoying.
Still testing this out. Surprised it’s so thin and watery but yet has coverage. Need to adjust my shade
More matte than I was expecting, and sits on top of my skin, as opposed to melding with it. Given the chance, I would probably not try this again.