Say What?! Foundation

217 reviews
$29.50 Regular price $39.00
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Say What?! Foundation

217 reviews
$29.50 Regular price $39.00
Black Pearl - T2W
Black Pearl - T2N
Black Pearl - T2C
Black Pearl - T1W
Black Pearl - T1N
Black Pearl - T1C
Brown Sugar - T4W
Brown Sugar - T4N
Brown Sugar - T4C
Brown Sugar - T3W
Brown Sugar - T3N
Brown Sugar - T3C
Brown Sugar - T2W
Brown Sugar - T2N
Brown Sugar - T2C
Brown Sugar - T1W
Brown Sugar - T1N
Brown Sugar - T1C
Bronze Venus - T3W
Bronze Venus - T3N
Bronze Venus - T3C
Bronze Venus - T2W
Bronze Venus - T2N
Bronze Venus - T2C
Bronze Venus - T1W
Bronze Venus - T1N
Bronze Venus - T1C
Honey Honey - T3W
Honey Honey - T3N
Honey Honey - T3C
Honey Honey - T2W
Honey Honey - T2N
Honey Honey - T2C
Honey Honey - T1W
Honey Honey - T1N
Honey Honey - T1C
Fair Lady - T3W
Fair Lady - T3N
Fair Lady - T3C
Fair Lady - T2W
Fair Lady - T2N
Fair Lady - T2C
Fair Lady - T1W
Fair Lady - T1N
Fair Lady - T1C
White Pearl - T2W
White Pearl - T2N
White Pearl - T2C
White Pearl - T1W
White Pearl - T1N
White Pearl - T1C

Description

The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin’s needs. This first-of-it’s-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration.


Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin color groups, or as we call them, Skin Kins! Our longwear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and hyperpigmentation.

6 Unique Formulas

Do you know your skin kin? We understand that different skin have different needs. So we created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.

Dark Brown Skin

Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.

Brown Skin
Rich Tan Skin
Olive Skin
Fair Skin
Very Fair Skin
Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Brown Sugar (Brown Skin) Specifically formulated for Brown skin (Melanin Rich skin). The most common skin concern is hyperpigmentation and most common skin type is oily/combination skin. The Brown Sugar formulation is created with Woolly Thistle extract which is known to reduces skin inflammation, minimize pores and reduce sebum production. It also is known to control and regulate pigmentation related genes. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Bronze Venus (Rich Tan Skin) Specifically formulated for Rich Tan skin. The most common skin concern is mild hyper pigmentation and most common skin type is oily/combination skin. The Bronze Venus formulation is created with white tea extract which is known to protect the skin, reduce inflammation in the skin and detoxify the skin. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Honey Honey (Olive Skin) Specifically formulated for Olive skin. The most common concern with this skin is premature aging and the most common skin type is combination/oily skin. The Honey Honey formulation is created with rose hybrid extract which is known to repair the skin by contributing to elastin induction. It also protects the skin from inflammation, reduces sebum production and protects against free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
Fair Lady (Fair Skin) Specifically formulated for Fair skin. The most common concern with this skin type is premature aging and most common skin type is dry/combination skin. The Fair Lady formulation is created with Aglianico grape extract which is known to induce hyaluronic acid synthesis, stimulate collagen production and improve cell detoxification. Berry extract ensures hydration to ensure your skin is as flawless as it looks.
White Pearl (Very Fair Skin) Specifically formulated for Very Fair skin. The most common concern with this skin type is hypersensitivity and redness. The White Pearl formulation is created with microalgae extracts from the thermal waters of Ischia, considered the European capital of wellbeing. This extract is known to relive sensitive skin, help reduce inflammation, minimize the skin's response to stress and promote a natural regeneration. Berry extract delivers hydration to ensure your skin is as flawless as it looks.

FIND YOUR UNDERTONE

C

Means "Cool" Undertones

N

Means "neutral" Undertones

W

Means "Warm" Undertones

TAG YOUR PHOTOS AT @UOMABEAUTY TO BE FEATURED

#UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE

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Customer Reviews
4.8 Based on 217 Reviews
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Filter Reviews:
M
10/25/2020
Megan
United States United States
The best foundation!

Wow, what can I say about this foundation? It is perfect! Light weight yet covers everything, long lasting, and even smells good. I have very fair skin and am prone to redness and sensitivity, this stuff is perfect for me. Highly recommend.

F
10/23/2020
Farah
Germany Germany
Flawless

I bought this foundation a couple of months ago and I’m telling you it’s amazing. Through the whole pandemic I barley used it but recently I had to take pictures for my ID and it worked wonders. It photographed so well and it covered up all my acne that I got since wearing the mask everyday. The foundation truly feels weightless and it looks so natural. I really don‘t like wearing foundations but I heard so many great things about it and it really didn’t disappoint. I have a combination skin and the foundation worked best with the milk hydro grip primer for me. I highly recommend you try it. I never got so many compliments for a picture

DC
10/09/2020
Damelica C.
United States United States
Love this product (combination skin).

This foundation goes on so light and i love the coverage. I am a medium to full coverage girl and this is so light and gentle with the skin its literally my go to foundation. If there were more products like this i will buy. And i am going to buy me a second one for a back up, this is just what i do when i really like a product, and the shade is spot on love it!! I hope this helps.

JT
10/04/2020
Jaz T.
United States United States
Great for combination skin

Love how skin like it is and doesn’t break down or look greasy throughout the day

TM
10/02/2020
TYEECE M.
United States United States
Finally found my color

Absolutely love my foundation. It took three tries but it was worth it. The customer service was EXCELLENT. They worked with me until we found my match.


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