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Say What?! Foundation
Say What?! Foundation
The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin’s needs. This first-of-it’s-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration.
Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin color groups, or as we call them, Skin Kins! Our longwear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and hyperpigmentation.
6 Unique Formulas
Do you know your skin kin? We understand that different skin have different needs. So we created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.
Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
FIND YOUR UNDERTONE
Means "Cool" Undertones
Means "neutral" Undertones
Means "Warm" Undertones
Wow, what can I say about this foundation? It is perfect! Light weight yet covers everything, long lasting, and even smells good. I have very fair skin and am prone to redness and sensitivity, this stuff is perfect for me. Highly recommend.
I bought this foundation a couple of months ago and I’m telling you it’s amazing. Through the whole pandemic I barley used it but recently I had to take pictures for my ID and it worked wonders. It photographed so well and it covered up all my acne that I got since wearing the mask everyday. The foundation truly feels weightless and it looks so natural. I really don‘t like wearing foundations but I heard so many great things about it and it really didn’t disappoint. I have a combination skin and the foundation worked best with the milk hydro grip primer for me. I highly recommend you try it. I never got so many compliments for a picture
This foundation goes on so light and i love the coverage. I am a medium to full coverage girl and this is so light and gentle with the skin its literally my go to foundation. If there were more products like this i will buy. And i am going to buy me a second one for a back up, this is just what i do when i really like a product, and the shade is spot on love it!! I hope this helps.
Love how skin like it is and doesn’t break down or look greasy throughout the day
Absolutely love my foundation. It took three tries but it was worth it. The customer service was EXCELLENT. They worked with me until we found my match.