black-pearl-t1c
black-pearl-t1c
black-pearl-t1c
black-pearl-t1n
black-pearl-t1w
black-pearl-t2c
black-pearl-t2n
black-pearl-t2w
bronze-venus-t1c
bronze-venus-t1n
bronze-venus-t1w
bronze-venus-t2c
bronze-venus-t2n
bronze-venus-t2w
bronze-venus-t3c
bronze-venus-t3n
bronze-venus-t3w
brown-sugar-t1n
brown-sugar-t1w
brown-sugar-t2c
brown-sugar-t2n
brown-sugar-t2w
brown-sugar-t3c
brown-sugar-t3n
brown-sugar-t3w
brown-sugar-t4c
brown-sugar-t1c
brown-sugar-t4n
brown-sugar-t4w
fair-lady-t1c
fair-lady-t1n
fair-lady-t1w
fair-lady-t2c
fair-lady-t2n
fair-lady-t2w
fair-lady-t3c
fair-lady-t3n
fair-lady-t3w
honey-honey-t1c
honey-honey-t1n
honey-honey-t1w
honey-honey-t2c
honey-honey-t2n
honey-honey-t2w
honey-honey-t3c
honey-honey-t3n
honey-honey-t3w
white-pearl-t1c
white-pearl-t1n
white-pearl-t1w
white-pearl-t2c
white-pearl-t2n
white-pearl-t2w
black-pearl-t1n
black-pearl-t1n
black-pearl-t1w
black-pearl-t1w
black-pearl-t2c
black-pearl-t2c
black-pearl-t2n
black-pearl-t2n
black-pearl-t2w
black-pearl-t2w
bronze-venus-t1w
bronze-venus-t1w
bronze-venus-t3n
bronze-venus-t3n
bronze-venus-t3w
bronze-venus-t3w
bronze-venus-t2c
bronze-venus-t2c
bronze-venus-t1n
bronze-venus-t1n
bronze-venus-t1c
bronze-venus-t1c
bronze-venus-t2n
bronze-venus-t2n
bronze-venus-t2w
bronze-venus-t2w
bronze-venus-t3c
bronze-venus-t3c
brown-sugar-t4w
brown-sugar-t4w
brown-sugar-t1n
brown-sugar-t1n
brown-sugar-t1c
brown-sugar-t1c
brown-sugar-t3c
brown-sugar-t3c
brown-sugar-t2w
brown-sugar-t2w
brown-sugar-t3n
brown-sugar-t3n
brown-sugar-t2n
brown-sugar-t2n
brown-sugar-t4n
brown-sugar-t4n
brown-sugar-t2c
brown-sugar-t2c
brown-sugar-t3w
brown-sugar-t3w
brown-sugar-t1w
brown-sugar-t1w
brown-sugar-t4c
brown-sugar-t4c
fair-lady-t3n
fair-lady-t3n
fair-lady-t3c
fair-lady-t3c
fair-lady-t2w
fair-lady-t2w
fair-lady-t1w
fair-lady-t1w
fair-lady-t1c
fair-lady-t1c
fair-lady-t2n
fair-lady-t2n
fair-lady-t3w
fair-lady-t3w
fair-lady-t1n
fair-lady-t1n
fair-lady-t2c
fair-lady-t2c
honey-honey-t3n
honey-honey-t3n
honey-honey-t1n
honey-honey-t1n
honey-honey-t1c
honey-honey-t1c
honey-honey-t2n
honey-honey-t2n
honey-honey-t3c
honey-honey-t3c
honey-honey-t1w
honey-honey-t1w
honey-honey-t2w
honey-honey-t2w
honey-honey-t2c
honey-honey-t2c
honey-honey-t3w
honey-honey-t3w
white-pearl-t2c
white-pearl-t2c
white-pearl-t2w
white-pearl-t2w
white-pearl-t1w
white-pearl-t1w
white-pearl-t2n
white-pearl-t2n
white-pearl-t1n
white-pearl-t1n
white-pearl-t1c
white-pearl-t1c
fair-lady-t2w
fair-lady-t3w
fair-lady-t3n
fair-lady-t2n
fair-lady-t3c
fair-lady-t2c
fair-lady-t1w
fair-lady-t1n
fair-lady-t1c
white-pearl-t2w
white-pearl-t1c
honey-honey-t3n
honey-honey-t3w
honey-honey-t2w
honey-honey-t3c
honey-honey-t1w
honey-honey-t2n
brown-sugar-t4w
brown-sugar-t4n
brown-sugar-t4c
brown-sugar-t3w
brown-sugar-t3n
brown-sugar-t3c
brown-sugar-t2w
brown-sugar-t2n
brown-sugar-t1n
brown-sugar-t2c
brown-sugar-t1c
bronze-venus-t3w
honey-honey-t1n
honey-honey-t2c
brown-sugar-t1w
honey-honey-t1c
bronze-venus-t2c
bronze-venus-t1c
black-pearl-t1w
bronze-venus-t1n
black-pearl-t2c
bronze-venus-t1w
black-pearl-t1n
bronze-venus-t2w
bronze-venus-t3n
bronze-venus-t2n
bronze-venus-t3c
white-pearl-t1n
white-pearl-t1w
white-pearl-t2n
white-pearl-t2c
black-pearl-t1c
black-pearl-t2n
black-pearl-t2w
black-pearl-t1c
black-pearl-t1n
black-pearl-t1w
black-pearl-t2c
black-pearl-t2n
black-pearl-t2w
bronze-venus-t1c
bronze-venus-t1n
bronze-venus-t1w
bronze-venus-t2c
bronze-venus-t2n
bronze-venus-t2w
bronze-venus-t3c
bronze-venus-t3n
bronze-venus-t3w
brown-sugar-t1c
brown-sugar-t1n
brown-sugar-t1w
brown-sugar-t2c
brown-sugar-t2n
brown-sugar-t2w
brown-sugar-t3c
brown-sugar-t3n
brown-sugar-t3w
brown-sugar-t4c
brown-sugar-t4n
brown-sugar-t4w
fair-lady-t1c
fair-lady-t1n
fair-lady-t1w
fair-lady-t2c
fair-lady-t2n
fair-lady-t2w
fair-lady-t3w
honey-honey-t1c
honey-honey-t1n
honey-honey-t1w
honey-honey-t2c
honey-honey-t2n
honey-honey-t2w
honey-honey-t3c
honey-honey-t3n
honey-honey-t3w
white-pearl-t1c
white-pearl-t1n
white-pearl-t1w

Say What?! Foundation

343 reviews
Selected:  Honey Honey - T3C
Black Pearl - T2W
Black Pearl - T2N
Black Pearl - T2C
Black Pearl - T1W
Black Pearl - T1N
Black Pearl - T1C
Brown Sugar - T4W
Brown Sugar - T4N
Brown Sugar - T4C
Brown Sugar - T3W
Brown Sugar - T3N
Brown Sugar - T3C
Brown Sugar - T2W
Brown Sugar - T2N
Brown Sugar - T2C
Brown Sugar - T1W
Brown Sugar - T1N
Brown Sugar - T1C
Bronze Venus - T3W
Bronze Venus - T3N
Bronze Venus - T3C
Bronze Venus - T2W
Bronze Venus - T2N
Bronze Venus - T2C
Bronze Venus - T1W
Bronze Venus - T1N
Bronze Venus - T1C
Honey Honey - T3W
Honey Honey - T3N
Honey Honey - T3C
Honey Honey - T2W
Honey Honey - T2N
Honey Honey - T2C
Honey Honey - T1W
Honey Honey - T1N
Honey Honey - T1C
Fair Lady - T3W
Fair Lady - T3N
Fair Lady - T3C
Fair Lady - T2W
Fair Lady - T2N
Fair Lady - T2C
Fair Lady - T1W
Fair Lady - T1N
Fair Lady - T1C
White Pearl - T2W
White Pearl - T2N
White Pearl - T2C
White Pearl - T1W
White Pearl - T1N
White Pearl - T1C

51 shades available Find your shade

Match My Makeup Match My Makeup Match My Makeup

Description

UNIQUE TO YOU. HYDRATING. BUILDABLE COVERAGE.

Same great formulas now fragrance free with brand new packaging that will make you Say What?! 

This is no ordinary foundation, it’s a harmonious meeting of skincare and makeup. A first of its kind, this multi award winning foundation is available in 6 custom formulations to meet your skin’s unique needs based on your skin color group or as we call them, Skin Kins! Intelligent Biomimicry pigments delivers a vibrant matte finish that is skin-like. Hydrating, weightless, long lasting and available in 51 shades for all – Say What?!

     

    6 Unique Formulas

    Do you know your skin kin? We understand that different skin have different needs. So we created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.

    Dark Brown Skin

    Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.

    Brown Skin
    Rich Tan Skin
    Olive Skin
    Fair Skin
    Very Fair Skin
    Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
    Brown Sugar (Brown Skin) Specifically formulated for Brown skin (Melanin Rich skin). The most common skin concern is hyperpigmentation and most common skin type is oily/combination skin. The Brown Sugar formulation is created with Woolly Thistle extract which is known to reduces skin inflammation, minimize pores and reduce sebum production. It also is known to control and regulate pigmentation related genes. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
    Bronze Venus (Rich Tan Skin) Specifically formulated for Rich Tan skin. The most common skin concern is mild hyper pigmentation and most common skin type is oily/combination skin. The Bronze Venus formulation is created with white tea extract which is known to protect the skin, reduce inflammation in the skin and detoxify the skin. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
    Honey Honey (Olive Skin) Specifically formulated for Olive skin. The most common concern with this skin is premature aging and the most common skin type is combination/oily skin. The Honey Honey formulation is created with rose hybrid extract which is known to repair the skin by contributing to elastin induction. It also protects the skin from inflammation, reduces sebum production and protects against free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
    Fair Lady (Fair Skin) Specifically formulated for Fair skin. The most common concern with this skin type is premature aging and most common skin type is dry/combination skin. The Fair Lady formulation is created with Aglianico grape extract which is known to induce hyaluronic acid synthesis, stimulate collagen production and improve cell detoxification. Berry extract ensures hydration to ensure your skin is as flawless as it looks.
    White Pearl (Very Fair Skin) Specifically formulated for Very Fair skin. The most common concern with this skin type is hypersensitivity and redness. The White Pearl formulation is created with microalgae extracts from the thermal waters of Ischia, considered the European capital of wellbeing. This extract is known to relive sensitive skin, help reduce inflammation, minimize the skin's response to stress and promote a natural regeneration. Berry extract delivers hydration to ensure your skin is as flawless as it looks.

    FIND YOUR UNDERTONE

    C

    Means "Cool" Undertones

    N

    Means "neutral" Undertones

    W

    Means "Warm" Undertones

    TAG YOUR PHOTOS AT @UOMABEAUTY TO BE FEATURED

    #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE #UOMATRIBE

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    Customer Reviews
    4.7 Based on 343 Reviews
    5 ★
    83% 
    284
    4 ★
    11% 
    38
    3 ★
    3% 
    10
    2 ★
    2% 
    6
    1 ★
    1% 
    5
    Write a Review Ask a Question

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    Filter Reviews:
    PJ
    09/21/2022
    Pamela J.
    United States

    foundation

    did not like it at all - the shade does to math at all

    JB
    09/10/2022
    Jackie B.
    United States United States

    So What? Foundation

    Has a hint of red undertones will have to research in store for best choice.

    EL
    09/06/2022
    Emily L.
    United States United States

    Perfect foundation/ amazing coverage

    This foundation quickly became my favorite foundation! I will 100% be repurchasing. It covers all my hyper pigmentation from acne and has a beautiful finish. I’ve also used it along with a vitamin C serum to sheer it out for summer. This foundation is perfect!

    RB
    09/03/2022
    Rodger B.
    United States United States

    Foundation

    Love love love it!!

    JC
    08/28/2022
    Jessica C.
    United States United States

    Color/picture on site misleading

    I selected the color of my foundation based on the examples given on the site. They were so misleading. When I received my foundation it was two shades lighter.im very disappointed.


    PEOPLE BOUGHT THIS WITH PEOPLE BOUGHT THIS WITH PEOPLE BOUGHT THIS WITH PEOPLE BOUGHT THIS WITH PEOPLE BOUGHT THIS WITH PEOPLE BOUGHT THIS WITH PEOPLE BOUGHT THIS WITH PEOPLE BOUGHT THIS WITH PEOPLE BOUGHT THIS WITH PEOPLE BOUGHT THIS WITH PEOPLE BOUGHT THIS WITH PEOPLE BOUGHT THIS WITH PEOPLE BOUGHT THIS WITH