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Say What?! Foundation
Say What?! Foundation
The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin’s needs. This first-of-it’s-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration.
Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin color groups, or as we call them, Skin Kins! Our longwear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and hyperpigmentation.
6 Unique Formulas
Do you know your skin kin? We understand that different skin have different needs. So we created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.
Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
FIND YOUR UNDERTONE
Means "Cool" Undertones
Means "neutral" Undertones
Means "Warm" Undertones
This foundation is incredible! It’s lightweight and the perfect medium coverage I’ve been looking for. It applies beautifully and leaves your skin looking fresh and natural. It doesn’t settle into any fine lines either! 10/10 would recommend
I bought the wrong shade, but I mixed it with the concealer and boom amazing coverage I just love it. This foundation is everything I need
The coverage is just right to look natural but flawless.
I really love this foundation and the concealer compliment...I’m 51 years old and it made my skin beautiful. Very long wear time and did not set into my fine lines and wrinkles. I loved it so much that not only did I purchase my summer shade on the Uoma website, I just purchased my winter shade duo from the Ulta website.
Literally the best foundation I have ever tried! My shade matches me PERFECTLY! medium to full coverage, very buildable! This has become my HG. I recommend this to everyone!