TRIPPIN SMOOTH

Our viral, mess-free setting powder powered by mushrooms

BLACK MAGIC LIPSTICK

The viral, lipstick lipgloss hybrid infused with magic

DOUBLE TAKE BLUSH DUO

Boost and brighten your complexion with a pop of color.

HYDROBLAST

Skincare infused finishing powder

SAY WHAT?! FOUNDATION

51 shades & 6 unique formulas based on your
Skin Kin

BADASS ICON LIPSTICK

Highly pigmented lipstick formulated with Carnauba Wax

BEST SELLERS

Viral hits that never miss.

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FUN SIZED FAVORITES

Black

Drama Bomb Extreme Volume Mascara Mini

FEMINIST

Black Magic Hypnotic Impact High Shine Lipstick Mini

TRACY

Badass Icon Matte Lipstick Mini

SIMONE

Badass MF Lip Liner Mini

global

Afro.Dis.iac Liquid Eyeliner Mini

global

Big Head Dual-Density Sponge Mini

Press Highlights

The UOMA Beauty Drama Bomb mascara is literally "fake it 'til you make it" in a bottle. A few coats of this mascara makes it look like I have way more lashes than I actually do. Plus, it doesn't clump together and it's not runny, so no Lauren Conrad mascara tear 'round here!


After covering one too many jeans with powder dust, I honestly swore off messy setting powders… this powder and its brilliant packaging brought me back. You just turn the bottom of the powder while the lid is still closed, and when you open it, you can just dip your brush or beauty sponge into the bottom of the jar without powder flying everywhere.

If you’re a full-coverage gal like me, you’ll love this foundation. It covers all my dark spots and acne scars and has a beautiful finish that looks almost airbrushed. The shade range is extensive (51 shades!) and is broken up into six different groupings instead of the standard light, medium, and dark. As someone with tan skin, I have trouble finding a foundation that has great midrange options.

The shimmer, gloss and color all come together in a perfect subtle balance, so despite my first reaction, this has become my go-to everyday lipstick. The color is light enough to swipe on for a natural daytime look, while the low-key shine adds the fun and playfulness we all need these days.

I have always been a fan of a bold lip, and the Badass Icon Matte lipstick gives me just that. The lipstick goes on lightweight and is hydrating, while the color is super pigmented—you really only need one swipe and you’re good for hours.

I have become a recent lip liner addict, and this is one of my favorites. It has a classic waxy formula that truly sticks around even after masking or sipping, but still is creamy enough that it just glides right on when I apply it.

The packaging and presentation of the lipstick had me at first glance. If matte formulas aren't your go-to, this new release gives color payoff and high shine. (Think: a gloss but more pigmented.)

Most of my trusty primers are too matte to be of any help. Enter this primer, which has the same smoothing, blurring, and makeup-extending power as my usual stash, but adds a needed boost of hydration thanks to mushroom extract and chamomile water.

One end contains a melt-on-contact creamy contour, the other a luminous highlighter that’s infused with antioxidants and hydrating ingredients. In short? It contains all you need for a perfectly sculpted and strobed look. Also nice: The formula is long-wearing and doesn’t budge, ensuring you’ll get in a full day of wear sans fading.

the coolest thing about this powder is that it’s hydrating. You’re not going to get that patchy dryness that some powders leave behind. The finish is truly “your skin but better,” smooth and luminous. Because it’s so ultra-fine, it doesn’t settle into lines on your face and it has zero flashback. It’s a brand new version of what a powder can be.

This award-winning foundation is a total game changer for anyone looking to mask redness and rosacea. The buildable, long-wear formula hydrates while delivering a second-skin matte finish that blurs and conceals imperfections like a pro. Plus, it’s available in a whopping 51 shades, so finding your perfect match is a breeze.

Not only does this award-winning foundation come in more than 50 shades, but it does a fantastic job of delivering full coverage of dark spots and acne for an overall poreless and blurred effect. What we love most is that the brand created six unique formulas across six categories of skin tones and their different concerns.

COMPLEXION PERFECTION

Meet your match with our inclusive complexion range powered by skin loving ingredients.

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