How Do You Apply Foundation?

How Do You Apply Foundation?

Mar 11, 2022

If you were ever wondering how to put on foundation, this article is for you. When it comes to achieving a flawless complexion, a high-quality foundation is the way to go. A perfect shade match will even out your skin tone and make your skin look brighter, clearer, and healthier, but in the end, application is key. In this post, we’ll give you all the best tips for how to apply foundation to make your skin glow from the inside out. 

We’ve created a very simple and easy-to-follow guide with every step you will need to achieve a flawless and long-lasting base. Want to learn how to properly apply foundation? Keep reading to learn more!

Step 1: PREP

Before you can learn the best way to apply foundation, you need to perfect your skin. Starting with fresh, clean skin, apply your skincare routine as you normally would. Be sure to end your routine with a moisturizer and SPF. This will create a thin barrier between your skin and the makeup which will help to help protect your face. 


Step 2: PRIME 

Primers prep your skin to be ready for foundation. It makes your skin even and smooth so that your foundation and other face makeup will adhere better to the skin. There are many primers for different skin types, so choose one that works for you! Make sure that

if your foundation is oil or water-based, your primer matches that as well. Otherwise, your makeup could ball up and look cakey on the skin.

Step 3: APPLY 

Find where to apply foundation based off the level of coverage you need. Use your fingers, a foundation brush, or a makeup sponge to apply small dots of foundation to the areas of your face where you want the most coverage, usually being the cheeks, forehead, nose and chin. How much you apply will determine the amount of coverage you will have, so start light. The easiest way to apply foundation is to build your coverage– it is difficult to take away.

Step 4: BLEND

Time to BLEND, BLEND, BLEND your foundation with either a foundation brush or a damp makeup sponge. To learn how to apply foundation correctly, you must master blending. If you’re using a brush, buff the foundation into the skin using small circular motions. To avoid lines of demarcation, stipple a damp makeup sponge over your entire face, being sure to get into the hairline and beyond the jaw.


If you feel like you need a little more coverage in certain areas, apply a small amount of concealer. Concealer will be your best friend when it comes to hiding dark circles, discoloration, blemishes, hyperpigmentation, and scars. Tap onto targeted areas and blend lightly with your finger for a seamless look. The warmth of your fingers will melt the product into the skin.

Step 6: FINISH

Always finish your foundation and concealer with a dusting of finishing powder or setting spray. Setting your base along with using a primer will ensure that your foundation lasts all day or night-long – no melting or smudging. 

Follow these application techniques and you’ll be applying foundation like a PRO!


Try UOMA's Award-Winning Foundation!

Put your PRO application moves to the test with UOMA Beauty’s Say What?! Foundation. From our innovative formulas to inclusive coloring, it’s completely fool-proof! Here’s what you can expect from this incredible award-winning foundation: 

  • Say What?! is 100% vegan and cruelty-free
  • Buildable coverage means you can go from sheer to full coverage
  • 51 unique shades to suit six different SkinKins (skin tone families) 
  • Each SkinKin has a unique formula tailored to the general skincare needs of each group

Join us in speaking the language of color - check out Say What?! Foundation today and see what all the fuss is about! 

Ready to complete your full look? Check out the rest of our line of face makeup, including vegan and cruelty-free foundation, as well as lipstickeye makeup, and eyebrow makeup. For multiple-in-one products that pull double (or triple) duty, have a look at the exclusive new sister brand, UOMA by Sharon C.Try UOMA's Award-Winning Foundation!

How Do You Find the Right Foundation Shade?

There are many ways to apply foundation, but a universal rule is to first find your shade. At UOMA, you can easily find the right foundation by using our shade finder. First, choose the SkinKin that most closely matches your skin tone: dark brown, brown, rich tan, olive, fair, or very fair. Then, select from the matching shades according to your undertone: neutral, warm, or cool.