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Say What?! Foundation
The multi-award winning game changing foundation, available in a ground-breaking 51 shades and uniquely formulated to meet your skin’s needs. This first-of-it’s-kind second skin creation, delivers a customized longwear vibrant-matte finish with nourishing hydration.
Powered by Biomimicry pigments, Say What?! Foundation “thinks like your skin” for a skin-like, blurring finish. This full coverage yet buildable formulation is available in 6 custom formulas to cater to the unique needs of different skin color groups, or as we call them, Skin Kins! Our longwear and weightless skin-loving formula delivers a vibrant-matte finish that helps to conceal the look of skin imperfections, minimizing the appearance of pores while softening fine lines and concealing redness, rosacea and dark spots.
6 Unique Formulas
Do you know your skin kin? We understand that different skin have different needs. So we created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.
Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
FIND YOUR UNDERTONE
Means "Cool" Undertones
Means "neutral" Undertones
Means "Warm" Undertones
I love this foundation. It has a very natural finish and I only have to use 1 pump for full coverage. I have ordered about 5 times now and I've never found a better foundation. I haven't tried any other products to give a review on anything else.
Bomb! Looks like your skin but better. Very buildable.
This foundation is very liquid-y but applied super easy and beautiful. It dries down however very matte. If you are on the normal to oily side and want a porcelain smooth finish - even want to skip powder this is for you. For Normal or normal/dry skin types this is likely not for you. I found for me being normal it dried down a bit too much to be the best finish for me who prefers a natural skin like finish.
Waste of money
This foundation did nothing positive for my skin. It accentuates enlarged pares and the finish is dry and cakey.
First off I have dry to normal skin just so you know what kind of skin type were working with. I wanted so bad to like this foundation,I heard so many good things about it but I just can't ,I hate it! The color match was amazing as well as the coverage but the formula! Within minutes it sinks into all your fine lines,before you even have a chance to set it with powder and After you've worn it for about an hour it looks so cakey it's embarrassing, not to mention how badly it transfers like you can't even touch your face without it getting patchy and coming right off your skin .Even my husband asked what kind of foundation I was wearing becouse it made me look 60 years old. I've tried every trick in the book diffent primers,diffrent forms of application, setting powders amd what not in hopes I'll fall in love with becouse like I So I wanted so badly to like it but sadly it wasn't worth the money for me it looks terrible ! I have walmart foundation that's 10x better than this one.Plus It's defintly not matte as it claims it's very dewy and sticky to the touch even after setting with powder and setting spray. It lasts maximum 1 hour after that it just looks like a hot mess. I have never been more embarrassed than I was wearing this out in public ,thank God there's mask mandates everywhere so I could hide it a bit more.