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Say What?! Foundation
UNIQUE TO YOU. HYDRATING. BUILDABLE COVERAGE.
Same great formulas now fragrance free with brand new packaging that will make you Say What?!
This is no ordinary foundation, it’s a harmonious meeting of skincare and makeup. A first of its kind, this multi award winning foundation is available in 6 custom formulations to meet your skin’s unique needs based on your skin color group or as we call them, Skin Kins! Intelligent Biomimicry pigments delivers a vibrant matte finish that is skin-like. Hydrating, weightless, long lasting and available in 51 shades for all – Say What?!
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6 Unique Formulas
Do you know your skin kin? We understand that different skin have different needs. So we created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.
Specifically formulated for Dark Brown skin (Highly Melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract delivers hydration to ensure your skin is as flawless as it looks.
FIND YOUR UNDERTONE
Means "Cool" Undertones
Means "neutral" Undertones
Means "Warm" Undertones
did not like it at all - the shade does to math at all
So What? Foundation
Has a hint of red undertones will have to research in store for best choice.
Perfect foundation/ amazing coverage
This foundation quickly became my favorite foundation! I will 100% be repurchasing. It covers all my hyper pigmentation from acne and has a beautiful finish. I’ve also used it along with a vitamin C serum to sheer it out for summer. This foundation is perfect!
Love love love it!!
Color/picture on site misleading
I selected the color of my foundation based on the examples given on the site. They were so misleading. When I received my foundation it was two shades lighter.im very disappointed.